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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic,... Read More
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The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Marketing Through Associations
... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
Your Marketing ? From The Couch To The Cash Register
When you put time or money into any marketing plan,... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Resistances To Marketing a Practice-Part 1
If you are a therapist, counselor, or an alternative or... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."If you... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are... Read More
CRM Star Wars: When Marketing is from Venus and IT is from Mars
Inherent tensions exist between marketing and IT. This is often... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
A Creative RIOT
Relevant, original and impactful: that's what my friend Creative Director... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
Articles Directory:
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas
35 Ideas to Spark Your Creativity:There are 3 ways to... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2
NB: You can read part one here: ... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
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